Bring more business with CRO
OrangeBank
+11%
Premium clicks
+100%
Premium step access
-14%
Conversion drop avoided
···
and many more
Approach
CRO at OrangeBank wasn't just about optimising - it was about protecting the product from bad decisions. Every hypothesis tested, every result measured. Three tests that shaped the product.
30+
tests run
30+
tests run
Test 01 - A single badge to shift the premium mix
Adding a social proof tag to the premium offer - a small change to reduce free account openings and improve the premium mix.
What changed
Added a "N°1 des ventes" social proof badge on the premium card - surfacing popularity to reduce hesitation.
+11%
Clicks on premium offer
Test 02 - Challenging a marketing decision with data
A marketing pop-up promoting the Pack Premium was creating confusion between two distinct offers - and silently killing conversion.
Original
With pop-up
Variant
Without pop-up
+100%
Access to premium card step
Test 03 - When data killed a bad idea
Acquisition pushed to condense the enrollment tunnel - merging screens to create the illusion of fewer steps. My position: progressive disclosure reduces cognitive load and improves guidance. The test proved it.
-14%
Conversion on mobile
The feature never shipped.
My Role
Led the CRO programme - hypothesis definition, test design with AB Tasty, analysis and decision-making. Defended product quality against short-term acquisition pressure with data.