Portfolio
Full discovery and redesign of a banking app that no longer met user needs after four years on the market.
What is the RGM opportunity in France Q3?
ADAM is thinking...
Designed the AI assistant concept from scratch - before a single line of code was written.
RGM UX
TPx UX
Desktop UX
Full discovery and redesign of two mission-critical SaaS tools used by Nestlé, Danone, and Beiersdorf.
Full discovery and redesign of the kitchen buying journey - from online browsing to in-store appointment.
Concept A
Concept B
Concept C
Concept D
Tested 4 new betting concepts through rapid prototyping and user interviews, preventing a risky product decision.
Built a complete design system from scratch to support a major replatforming project across multiple brands.
+11%
Premium clicks
+100%
Premium step
-14%
Drop avoided
···
and more
AB testing programme across enrollment and premium conversion - including a test that prevented a damaging feature from shipping.
+153%
Header
+37.9%
Filters
+17%
Catalogue
+5.8%
Add to cart
+10.2%
Checkout
A continuous AB testing programme across navigation, catalogue, and checkout - with measurable impact at every step.
Redesigning how PM, PD and PO work together - from overlapping roles to a complementary operating model.
Built a discovery culture from scratch in a 1Md€ B2B company - personas, insight repository, and a 40-epic backlog from zero.
How I used Claude Code to go from idea to live product - solo, with no backend experience.
|OPS & Systems
